Tag Archive for: wall street south

Downtown West Palm Beach Booms With New Development

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Two massive towers are rising in West Palm Beach, reaching 426 feet high to clutch the tile for the city’s tallest high-rises.

They’re just the latest sign of the expansive growth as the downtown lures more businesses and residents.

The 30-story mixed-use complex, titled One West Palm, will contain 326 luxury residential units, 200,000 square feet of Class A office space, a hotel and a long list of amenities, including a fitness club, spa, movie theater and indoor tennis courts.

“These aren’t just the tallest,” One West Palm developer Jeff Greene said. “They’re certainly going to be the iconic landmark buildings in the skyline of West Palm Beach.”

One West Palm sits at 550 N. Quadrille Blvd. in West Palm Beach on Sept. 15. Developer Jeff Greene said the project will be completed some time next year. (PHOTO CREDIT: Carline Jean/South Florida Sun Sentinel)

Residing at 550 N. Quadrille Boulevard, the 426-foot behemoths could fit the length of nearly one-and-half American football fields. They may be the buildings closest to the sky in West Palm Beach, but the project is certainly not the only one in the works.

The “Wall Street of the South” has become a magnet for developers, especially as people migrate from the cities south of it and move from states in the Northeastern United States.

‘The Most Exciting Thing ’

Construction on One West Palm began more than four years ago, and delays pushed completion to 2024, Greene said. But his excitement for the project remains, especially as it will now join other newly developed current and future projects.

“We started out with a kind of out-of-the-way location that really was across from a bunch of boarded-up buildings in Palm Beach,” Greene said. “And now we’re sitting kind of dead center in the middle of the most exciting thing happening in all of South Florida. So it’s really an exciting time for our project.”

The AKA Hotel is at 695 S Olive Ave. in West Palm Beach, seen here on Sept. 15. This luxury hotel opened last year. (PHOTO CREDIT: Carline Jean/South Florida Sun Sentinel)

Greene said his vision was to create something the city did not yet have. While One West Palm will tout the title of highest buildings in the city, the surge of development in the area has produced several projects, some of which were recently completed, some of which are under construction and some of which were recently approved.

Among those projects are:

  • 360 Rosemary, a nearly 300,000-square-foot office building at 360 S. Rosemary Ave., Suite 1100. This project was completed in 2021.
  • AKA Hotel, a luxury hotel at 695 S. Olive Ave., recently opened last year.
  • One Flagler, a 25-floor Class A-office building with luxury amenities at 154 Lakeview Ave., is under construction.
  • Olara, a luxury waterfront residence at 1919 N. Flagler Drive, is under construction and expected to open in the next few years.
  • NORA, a mixed-use district featuring casual to high-end dining, desserts, coffee shops, boutique fitness spots and retail, will open its first phase in 2024. Its first food and fitness tenants were recently announced.
  • Transit Village, a mixed-use transit-oriented development with residential units planned for 150 Clearwater Drive and 203 S. Tamarind Ave.
  • 515 Fern, a 25-floor mixed-use building expected to become the largest office building in downtown West Palm Beach at 515 Fern St.

Unlocking A Formula

“Those years of great planning and foresight and investment into the city are now bearing fruit by the private sector recognizing that this is a great place,” said Christopher Roog, the executive director for West Palm Beach’s Community Redevelopment Agency. “The growth is occurring in a managed but high-quality way that is benefiting the residents.”

Roog said the city has unlocked a formula for creating places people want to work and live, leaning into the ever-popular ‘Live, Work, Play’ concept so many other cities, such as Boca Raton, are adopting.

“We’re intentionally building our built environment, like our streets and our sidewalks, to make them so comfortable and so inviting that it makes it very easy for that ‘Live, Work, Play’ concept to happen,” Roog said.

“More than 10,000 people now live in downtown West Palm Beach, and even four years ago, the population didn’t hit anywhere close to that,” said Diane G. Papadakos, the city’s director of communications.

“It doesn’t matter where you come from, you can live in the city of West Palm Beach and thrive here,” Roog said.

Growing As A Destination

The flocks of developers, Northeasterners and companies moving to the area is accelerating West Palm’s trajectory, said Jaime Sturgis, the CEO and founder of Native Realty, the real estate firm behind the AKA Hotel and other West Palm Beach projects.

“When a number of these really large funds or private equity groups or even development companies have moved down here, they want to build things that are in their backyard,” Sturgis said. “With all of that wealth that’s migrated down here, there’s also been a tremendous demand to build projects to support the people that are coming. A company coming from Manhattan, for example, is accustomed to state-of-the-art facilities and rental properties to support the company’s workforce.”

For the past 10 to 15 years, West Palm seemingly stalled behind cities such as Miami in “urban core development,” Sturgis said, meaning a lack of construction, new office buildings, retail and multifamily residences.

“The urbanization of formerly industrial neighborhoods, which we’ve seen take off on a massive scale in both Miami and Fort Lauderdale, right through Wynwood and through Flagler Village, has been very successful,” Sturgis said. “And now West Palm is doing that with Nora, which I think is phenomenal. … It really starts to become like a true urban core.”

While not entirely new, the Brightline station in West Palm affords more flexibility for people who live in the city but work elsewhere, Sturgis said. And with more than $70 million in Tri-Rail funds for updated coaches, accessible transportation continues to play an integral role in not only taking people to West Palm Beach to enjoy a night on Clematis Street or a day walking in The Square, but keeping them there and turning them into new residents, too.

Rapid growth, especially when coupled with the arrival of large, successful businesses to an area still coming into its own, could create an environment where standalone spots are swallowed whole by chains. But Sturgis does not feel this threat looms over West Palm Beach or anywhere in South Florida for that matter as he watches communities rally around small businesses.

“We’re still seeing a desire for local and regional tenants,” Sturgis said. “A local coffee shop, or the owner of the local bakery where the husband and wife are working there each day, that sort of thing.”

‘Unique Environment’

Clusters of new buildings popping up in a city are not enough to support people’s desire to visit or stay, no matter how nice they may be. Take it from Jordan Rathlev, a senior vice president of Related Southeast, the real estate company behind West Palm’s 360 Rosemary, One Flagler and 515 Fern.

The ability to cultivate a desired lifestyle, whether that revolves around golfing, beach access, walkable downtowns, outdoor restaurants or all of the above, is an important factor in the decision to move, Rathlev said, which is why Related considers those aspects when deciding where and how they want to move forward with particular developments.

“We start to recognize if people want to come and be successful in South Florida, there’s a lot of critical infrastructure pieces that we’re looking to address because they come to these cities, they expect some of the same amenity base and offering that you would have in some of the other world class cities around the country,” Rathlev said.

West Palm’s planning department, which Rathlev said is “very progressive” in encouraging a variety of architectural types, helps achieve that goal. But the city also remains sensible. Developers aren’t constructing buildings 100 stories in the air, he said.

“I don’t think you will ever see West Palm evolve to the scale and density of a Miami and New York, and frankly, I don’t think we personally want it to,” Rathlev said.

 

Source: SunSentinel

Palm Beach County, Downtown Fort Lauderdale Burnish Reputations As Greener Pastures For Businesses

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A little chest thumping never hurt anybody — especially when business is sizzling during inflationary times.

The economic development agency for Palm Beach County made a splash in Times Square in New York City with some targeted advertising. (PHOTO CREDIT: Business Development Board of Palm Beach CountY)

In a case of “strike while the iron is hot,” or perhaps before it turns cold, the Business Development Board of Palm Beach County just took its decade-old “Wall Street South” campaign to midtown Manhattan with the purchase of one-day ads on giant electronic billboards in Times Square and nearby neighborhoods.

“Wall Street South. Head for Palm Beach, Florida,” said one. “Wall Street South. Your Future Is Bright in Palm Beach, FL.” said another.

Fort Lauderdale’s Downtown Development Authority, meanwhile, is circulating a report declaring that its central business district and Flagler Village are generating as much economic activity as Port Everglades and Fort Lauderdale-Hollywood International Airport. For this, think about amounts for each entity that are north of $30 billion a year.

The heads of both agencies are advocates of maintaining hard-earned momentum in a highly competitive economic development game made more difficult by stubborn rising costs for businesses and households.

Kelly Smallridge, president and CEO of the development board, said in an interview that her nonprofit agency caught a deal that was hard to resist: Color ads in three locations for $20,000 — not only for this past Wednesday, but for the forthcoming New Year’s Eve celebration as well.

“This is probably the boldest strategy from an advertising perspective  we’ve engaged in anywhere in Manhattan,” Smallridge said. “I can’t image the hype that’s going to take place when it airs on New Year’s Eve.”

Development board representatives have been visiting New York for years touting the county’s “Wall Street South” campaign, which is designed to persuade executives from financial firms to locate or relocate offices, including headquarters, in Palm Beach County.

Smallridge said her agency was approached by a billboard ad firm and offered a discount rate designed for nonprofit agencies.

“We got very lucky and took advantage of it,” Smallridge said. “We could no way afford the real cost. They approached us to see if we wanted to buy it. They never would have had us on their radar had not been such a big story already. Every time you go to Manhattan, people say, ‘it’s not if we will move, but when.’”

She said the ads appeared at the Times Square Tower, the 43rd Rotunda, and on the “I Love NY” Board at 1530 Broadway,

In a statement, the Business Development Board says that since 2019, it has helped 100 firms open offices in Palm Beach County, which is home to 57 billionaires and 70,000 millionaires. Over the years, the board has even connected headmasters of local schools with company executives to assure them that their children will receive top-notch educations in the county’s schools.

“The 10-year campaign has yielded great results and has certainly boosted our economy in Palm Beach County from Boca Raton to Jupiter,” Smallridge said. “Among those gains: higher salaried jobs, more philanthropic donations to local nonprofits, and companies “run by very smart people. They want to be ingrained in the community,” she said of the newcomers. “None of them has received any financial incentives to move here. We are definitely becoming a finance hub in the Southeastern United States. It’s going to be a continuous effort and we’re not going away any time soon.”

A Surge In Fort Lauderdale

Jenni Morejon, the DDA president and CEO, said the downtown’s growth has its “building blocks” in the wake of the recession triggered by the housing collapse 15 years ago.

“But that growth has been gradual with a spike triggered by COVID-19 and a growing desire of out-of-state residents to relocate to places such as Fort Lauderdale,” said Morejon.

A report commissioned by the DDA and authored by Walter Duke + Partners, a commercial real estate appraisal firm,  concludes that the downtown area, which is defined as a 2.2-square-mile area that runs north of 17th Street to the central business district, Flagler Village and Sunrise Boulevard, “has an annual economic impact of $35.7 billion, a $6 billion increase from 2019.”

“Clearly, the silver lining to COVID was the 250 residents moving in a month into the downtown core,” Morejon said. “The vibrancy of downtown stayed and people were coming into the office. Businesses saw that and continued to locate here.”

The impact figure rivals Port Everglades and Fort Lauderdale-Hollywood International Airport, the authority says. They combine for more than $105 billion in economic activity such as jobs, generation of tax revenue and business transactions.

“There are 40 new developments “somewhere in the review pipeline, with some approved by a city review committee,” said Morejon. “I think the sustainable growth in downtown Fort Lauderdale is certainly something unique. Not a lot of cities get that. We’ve grown in population about 35% since 2020, a little over 60% since 2018 and almost a complete doubling of population since 2010.”

The downtown area is now roughly 26,000, according to the report.

The DDA, though, has no plans to broadcast highlights of its uplifting report on Times Square billboards. In the past, Visit Lauderdale, the tourism promotion agency for Broward County, has advertised its latest campaigns there.

“I emailed it to all of my peers in public and private leadership roles,” Morejon said. “The message to the private sector is to continue to show how economically successful downtown is and how it’s great place to relocate to. From a political standpoint it can be a real center that can benefit the entire county and region.”

 

Source: SunSentinel

Palm Beach County: Business Basking In The Sunshine

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Many families and business executives relocate to Palm Beach County for a number of reasons.

Low taxes and no personal state income tax, the balmy winter days, and often an escape from the harried lives they led “back North” have lured them South.

What they’ve also found is both a burgeoning and existing business community representing many of the core sectors leading the charge into the new economy. These include information technology and telecommunications; healthcare and health tech; manufacturing, warehousing and logistics; business services; aviation, aerospace and engineering; even equestrian and agribusiness across thousands of open acres to the west.

The growth of financial services, private equity and investment banking has been so concentrated and profound, with names like Citadel, BlackRock and Goldman Sachs coming to town, the Palm Beaches have been coined “Wall Street South.”

What each finds is a pro-business, relocation-friendly infrastructure keen to launch, lure or retain new businesses. That’s atop the county’s enduring allure as a vacationer’s and business traveler’s destination. Travel and tourism in 2022 welcomed a record 9.1 million visitors with a total estimated economic impact of $9.7 billion.

It all continues to grow, adding to a county with over 1.5 million residents. Some 70% of business recruitment projects handled by the Business Development Board of Palm Beach County are from out of state, atop the 460 corporate headquarters already here. Topping the list: Carrier, TBC Corp., Office Depot, SBA Communications and ADT.

“We’re officially ‘Wall Street South,’ with many financial firms relocating from New York to the Countycounty, and we only see that trend accelerating as new Class A office buildings open within the next few years,” said BDB President and CEO Kelly Smallridge, whose organization in the last fiscal year landed 33 corporate relocations and expansions, secured some 2,500 jobs, and drove $362.5 million in capital investment. In fact, over half of those deals were from out of state. “With an A-rated public school district, 115 private and faith-based schools and world-class higher-ed, executives are learning Palm Beach County has the best opportunities for business and family.”

Today, the county is part of a tricounty region of over 6 million that’s the largest economic engine in a state that is the nation’s fourth largest, with $1.4 trillion in gross state product in 2022 and would be the 16th-largest economy if it were a sovereign nation, notes the International Monetary Fund.

Think of the county as a collection of 39 interconnected municipalities each adding to the greater whole. Eastside destinations, such as Boca Raton, Lake Worth and Delray Beach, bring culture, dining and entertainment that attracts visitors from across the region and world. To the west, Wellington is the global epicenter of winter equestrian sports.

The names of those calling the county home have changed its very reputation. Once known only as a vibrant vacation destination, today it’s a hub of business and industry. Ken Griffin’s Citadel and other investment and private equity firms are only the most recent arrivals to “Wall Street South,” the banking, financial services and insurance (BFSI) sector centered in West Palm Beach.

As a medical device manufacturing hub, Johnson & Johnson subsidiary DePuy Synthes, Precision Esthetics, SurGenTec and Boca Raton’s own Modernizing Medicine are among the hundreds here that make life sciences among the county’s hottest sectors.

The county’s diversity makes it a prime market for health care providers. Regional names, such as Cleveland Clinic Florida, Nicklaus Children’s Health System and Baptist Health each have made inroads in the county. Baptist, for example, acquired several hospitals – —Boca Raton Regional Hospital and two Bethesda hospitals in Boynton Beach – — and continues to add new services. These include institutes for cancer, vascular care, women’s health, neuroscience and orthopedics. In all, the county has 23 hospitals, from county-run facilities and leading national health care providers.

The county is a hotbed for higher education. Beyond the UF / Scripps deal, Palm Beach State College recently announced TGL, a new tech-infused virtual golf program and prime-time league co-founded by Tiger Woods and Rory McIlroy, that will attract world-class golfers from around the world on its Palm Beach Gardens campus.

Palm Beach Atlantic University, which recently received Association to Advance Collegiate Schools of Business accreditation, unveiled a new state-of-the-art, six-story business complex planned for downtown West Palm Beach.

Florida Atlantic University (FAU), a top public university as ranked by U.S. News & World Report, is a significant contributor to the region’s economic growth and development. It awards more than 8,000 degrees annually, making it first in the nation for degree completion, as noted by the Association of Public & Land-grant Universities, and top 20 and top 40, respectively, for graduating African American students and Hispanic students with bachelor’s degrees.

FAU’s undergraduate entrepreneurship program is ranked 27th and the graduate program is ranked 42nd in the nation by The Princeton Review. FAU has received the Carnegie Community Engagement Classification, an elective designation that indicates institutional commitment to community engagement.

Another literally high-profile ranking: the school’s men’s basketball team last season had the best season in program history. It notched a school-record 35 wins, the nation’s best record (35-4), a perfect 17-0 record at home and a spot in the NCAA Tournament’s Final Four.

FAU’s various colleges – — of business, engineering, technology, life science and others – provide next-generation talent for the region’s growing workforce needs, often alongside career training organization, CareerSource Palm Beach County. As the region expands, employers are turning to such providers to prepare skilled workers.

Suffolk Construction, for example, partners with universities to build its pipeline, said Chris Kennedy, VP of preconstruction with the firm, whose list of work in the county includes The Bristol, Plumosa School of the Arts Expansion, The Strand, One City Plaza, and ongoing projects such as Palm Beach International Airport Concourse B Expansion, Royal Palm Residences in Boca Raton and the Ritz-Carlton Residences Palm Beach Gardens.

Among the talent it seeks are those skilled in construction management services, including such lines as its real estate capital investment, design, self-perform construction services, technology start-up investment and innovation research/development.

“We are seeing more seasoned construction professionals start to retire, so the need for younger talent is even more dire,” added Jay Fayette, Florida East Coast president for Suffolk.

To the west, the aviation, aerospace and engineering sector is home to over 1,600 companies, led by Pratt & Whitney, Lockheed Martin, Sikorsky, Aerojet Rocketdyne and Northrop Grumman. Interspersed where large-parcel land permits, is the burgeoning distribution and logistics sector for companies seeking proximity to a metro area of over six million stretching from the Palm Beaches through greater Fort Lauderdale to Miami-Dade County. Players epitomize household names, including Amazon, Aldi, FedEx, Tropical Shipping, Walgreens, Woodfield Distribution and Cheney Brothers.

Connections make the county and region desirable to logistics firms, as well as those millions of leisure and business travelers and local commuters. The downtown West Palm Beach and new Boca Raton stations for regional rail provider Brightline simplify travel between the three counties – — and soon, Orlando.

For longer travel, Palm Beach International Airport is part of a three- airport offering (along with Fort Lauderdale-Hollywood International Airport and Miami International Airport) offering thousands of flights throughout the region, nation, hemisphere and world.

With growth among its residents, businesses and trade, a high quality of life and that escape from harried lives back north make the county a thriving business and lifestyle destination.

 

Source: SFBJ